About Us

About Us

Luke Appwnotesprofile8266912lebee is a Victoria University graduate (BA Professional Writing) and founded Word Tweak in 2014. He is a published author and poet and has written for gothic.net, mildred.co, weekendnotes and was Feature Editor for Milkbar Mag.

Luke currently works full-time as a copywriter and content specialist for Belong Digital in Melbourne and has developed website copy for a range of clients from heating and cooling specialists to corrosion control experts to solar PV installers and more.

What is Copywriting?

A copywriter, not to be confused with a plagiarist, develops original, creative content for marketing, advertising and private purposes.

We have experience with developing SEO-friendly content for websites.

Professional Writing Services

Word Tweak offers copywriting, editing and proofreading services in Melbourne. We tweak words.


During our initial consultation we can discuss your business objectives and goals to determine which services would be best suited for your specific needs.

Our other services include:

  • Manuscript assessment
  • Ghostwriting eBooks
  • Infographics design
  • Content marketing campaigns
  • Search engine optimisation (SEO)
  • Search engine marketing (SEM)

Social Media and Inbound Marketing

Do you need to send a message that everyone will understand? Whether it’s direct email marketing or the landing page of your website you should always consider your target audience and the purpose of the words. Word Tweak is here to help.

If you litter text with technical jargon to present yourself to be an industrial authority, for example, don’t be surprised when the masses scan your content and miss your calls-to-action. Strive for clear and concise communication.

Start conversaEm dashtions. That’s right, filch your phone and call all of your contacts … Do it! Or not. Promote your products and ideas by participating in global discussions via blogs and forums and other social media.

Inbound marketing is the way to go. Word Tweak can help you find the most effective platforms to tell your story while optimising conversions.

Did you know that once upon a time there was life without Facebook and Twitter? The horror. Entrepreneurs pitch innovative concepts every day and it takes a spark of brilliance to educate the peoples of the interweb so that they can understand and hopefully embrace that new thing.

Polish your copy and structure it to be as easy on the eye as possible. Nobody wants to decipher blocks of text. Time is money. And memes. There’s always time for memes (especially dank ones).

Consult a Professional Copywriter in Melbourne

Contact us today to learn more about how we can assist you. Our Melbourne-based copywriters can provide quotations and additional information about our services upon request. Please complete the form below.